This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. Find out more here

What drives consumer behaviour?
What are the latest market research techniques?
How do we identify the key touchpoints?
Who can provide intelligent data insight?
Arkenford can! We develop bespoke solutions to provide client empowering facts

Arkenford are an innovative market research consultancy who use bespoke data analysis to provide compelling insight to allow clients to make informed commercial decisions. Our passion for research and our in-depth approach to solving problems is unsurpassed. With our team of highly skilled Bright Minds we can help you focus your resources where they will be most effective.

MRS - Market Research Society
IIP - Investors In people
Arkenford Team
"Did you see our research was mentioned in the Telegraph?"
"Love this real-time customer feedback tool"
"Regression Analysis or Cluster Analysis"
"Qualitative or Quantitative?"
"I need a coffee!"

Our Values


We think problems through intelligently, and add value
through perceptive insight of the issues and
understanding of the business needs


We actively create and develop innovative and original ways
to add value and meet client needs cost effectively, aiming
to be at the forefront of research techniques and ideas


We pursue projects with energy and drive
ensuring we achieve the best possible results
for our clients

Our Team

  • Crawford Christie

     Managing Director

  • Mark Lenel


  • Ben Moxon


  • Deborah Parrott

     Operations Manager

  • Iain Gibson

     Associate Director

  • Cath Evans

     Research Manager

  • Kelvin Charles

     Research & Operations Support Manager

  • Emma McHarg

     Research Manager

  • Alan Gardiner

     Senior Systems Developer

  • Dan Marshall

     Research Manager

  • Tabi Polson

     Senior Research Executive

  • Ed Bird

     Research Executive

  • Luke Gibson

     Systems Developer

  • Christianna Karouta

     Senior Research Executive

  • Mike Pavey

     Research Executive

  • Amy Vitoria

     Research Executive (Placement)

  • Gina Lancaster

     Business Development Manager

  • Navneet Sirha

     Front-End Web Developer



We build segmentation models from global, local, event and specific market sector audiences including:

  • Values Based / Attitudinal Segmentation
  • Behavioural Segmentation
  • Demographic Segmentation

Brand / Ad Testing

We support brand development, targeting and implementation through:

  • Concept Studies
  • Advertising Audits
  • Brand Development
  • Positioning / Character / Values Testing
  • Pre & Post Ad Campaign Testing

Tracking Research

We run tracking studies on a weekly, monthly, quarterly and annual basis including:

  • Ad & Brand Tracking
  • Competitive Positioning
  • Perception & Buzz Tracking
  • Participation Tracking
  • Purchase Intention Tracking
  • Market Sizing

Statistical Modelling

We maximise the data value by applying expert statistical techniques including:

  • Regression Analysis (logistic, linear, multiple)
  • Conjoint & K Means Cluster Analysis
  • Chaid & Features Testing
  • Structural Equation Modelling
  • Multiple Paired Comparison Testing

Community Panels

We can build flexible, robust and secure platforms for online communities bringing clients closer to their customers using:

  • Online Panel Samples
  • Online Panel Management
  • Sector Specific Panels
  • Panel Reporting
  • Online Discussion Boards

Customer Experience

We help our clients to understand exactly what their clients want through studies that include:

  • Visitor Profiling
  • Visitor Experience
  • Customer Satisfaction
  • Competitive Positioning
  • Customer Journey

Secondary Analysis

We can make your data work harder by using:

  • Database Analysis & Profiling
  • Sales Forecasting
  • Data Mining & Mapping
  • GIS


We provide focussed and clearly informative reports including:

  • Online & Interactive
  • Real Time & Database Mapping
  • Brand Maps
  • Dashboards
  • Pen Portraits


We can offer a range of qualitative and quantitative methodologies globally including:

  • Face to face
  • Telephone
  • Focus Groups
  • Teledepths
  • Paired Depths
  • Online Discussion Boards


  • National Trust

    Arkenford runs the Visitor Experience research programme for over 300 National Trust UK properties. The study is reported at national, regional and property levels and is widely used to inform ongoing development strategies.

  • Fellowes

    Fellowes are very focussed when it comes to the design, positioning, and advertising of their products. Arkenford has run studies across various product categories to make their products stand out in the marketplace.

  • East Village

    On the site of the 2012 Olympic Village, East Village is London's newest neighbourhood. Arkenford built a segmentation of London Renters to help them to identify and position their brand accordingly.

  • Ireland Customer Journey

    Arkenford tracked the customer booking journey in GB, US and Europe, identifying the key touchpoints enabling Fáilte Ireland to turn Ireland from 'a place to visit one day' into a 'place to visit tomorrow'.

  • Student Loans

    Student Finance can be a confusing area. Through face to face depth interviews across four audience types we researched reactions about the change in brand from 'apply' to 'repay' to enable SLC to simplify their process.

  • ABTA

    The ABTA Tourism Trends study evaluates consumer booking habits and intentions and assesses response to current tourism topics. Arkenford also report the findings at the ABTA annual conference.

  • Microsoft

    Arkenford researched a major feature and pricing analysis on proposed IPTV content packages which were tested for their different functional and content features as well as financial appeal using the Van Westendorp Technique.

  • Nesta

    Innovative online investigation using "Big Data" to create a detailed mapping of the UK games industry. This newly developed approach provided key evidence about the scale of this increasing economically significant sector.

Global Adventures


Our bi-annual study tracks the awareness, play rate and enjoyment of over 200 different computer game brands on all of the different consoles. This is replicated globally providing robust analysis of brand profiles with clear segmentations and key trend information by country! for more information

Visit Britain

Arkenford provided Visit Britain with a data set from online research that allowed them to classify, segment and prioritise key international markets. The information collected covered:

  • Socio-demographic and economic data on travellers
  • Holiday needs, priorities and behaviour of travellers
  • The UK’s competitive position v other competitor markets based on a set of key destination attributes

The data is now used as a benchmark to test the impact of future campaigns.

GameVision World Showcase
Visit Britain World Showcase

The Hub

  • 1
  • 2
  • 3
  • 4