4Site – Special Reports
4Site will publish a set of specialist reports. At present three will be available for pre-order:
Consumer confidence and ad response (quarterly from October 2008)
A headline tracker of consumer confidence in world affairs, the UK economy and personal job security as well as a monitor of customer's attitudes towards online advertising.
Consumer behaviour segmenting online customers (quarterly from October 2008)
A summary report using the 4Site InFocus online market segmentation – profile each segment and what they do and spend online, their attitudes to advertising and their use of web sites.
The State of the Online Market (Annual)
A summary of the consumer year online showing the major trends and forecasting changes for next year in the online retail market.
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