Advertising and Consumer

Arkenford has worked in the advertising sector for a number of years combining extensive experience and a highly successful track record with industry-leading clients. We have three primary areas of activity.

Audience Modelling

Arkenford is responsible for designing, implementing and maintaining a number of audience reporting currencies for major clients in outdoor advertising sectors. Our solutions BUSADS, TRAC and AdRail calculate the quantity and profile of audiences reached by individual ad campaigns and are the gold standard by which the various advertising media are assessed.

Concept Testing

Arkenford have conducted a number of studies designed to test the impact of proposed advertising campaigns. This type of research is often conducted through the use of focus groups designed to better understand consumer perception of the proposed campaign and its message.

Advertising Tracking

Arkenford has been involved in tracking the success of advertising and sponsorship for a number of clients using pre, post and in-campaign evaluation. We can also deliver bespoke online survey solutions to test advertising penetration, effectiveness and awareness.