Advertising Audience Models

TRAC

Our audience reporting solution for CBS’ estate on the London Underground is called TRAC. It is entirely built using secondary data sources including the ongoing passenger surveys carried out by DLR and LUL. As a result, it is based on a vast database of regularly updated journey and passenger information and can be maintained without recourse to new primary research.

The system, accredited by POSTAR the outdoor industry joint committee, includes an intuitive interface which can be used to construct packages of poster sites for specific clients or events, or to evaluate existing packages to test their effectiveness.

BusAds

We also produce a solution for CBS Outdoor's posters on buses. Called BusAds.

AdRail

Our solution for Titan's surface rail estate is called AdRail.