Gaming & Leisure

Game On

The Leisure market is central to our business. Our work has covered a diverse array of topics such as sports participation, water based leisure, walking, stately homes, museums, days out, countryside recreation, sustainable products and sun beds.

For many years we have conducted high profile research in the Video Games market for clients who represent the largest players in the business. In partnership with GameVision we run a high profile syndicated market study covering the UK and rest of Europe for a range of industry clients. We also run awareness, play and consumer reaction studies covering more than 140 game brands across Europe.

The consumer database we have constructed allows us to conduct analysis and research into consumer behaviour, games development and platform branding. These studies have included:

• Market Profiling, Sizing and Segmentation
• NPD / Testing
• Brand Positioning and Value
• Advertising Awareness
• Pricing

With GameVision we have developed an on-line panel of European Gamers which allows us to target gamers more accurately than any other online system.