Arkenford's services provide insight for the leading gaming brands.

Arkenford has many years' experience of conducting high profile research in the Video Games market for clients who represent the largest hardware and software providers in the business. In partnership with GameVision we run a high profile syndicated market study covering the UK and rest of Europe for a range of industry clients. We also run awareness, play and consumer reaction studies covering more than 200 game brands across Europe.

We run a wide range of specialist ad-hoc research projects for our clients covering thematic concepts such as violence in gaming, the role of gender in gaming and the impact of in-game advertising. Our specialist Gamer Panel provides ready access to a diverse sample base across five countries for concept testing and brand tracking studies.

Our research services are regular employed in the following market areas:

• Pre-launch concept testing
• Online survey – with streaming ‘demo’ video the main concept stimulus
• Tied in with extensive user profiling

• Advertising tracking
• Pre-post game brand awareness
• Pre-post game advertising awareness
• Pre-post game purchase intention
• Pre-post hardware purchase intention

We regularly publish research on all aspects of the industry. Click on the following link to see our recent report on Violence in Gaming.