Modelling your Data

Arkenford can design and develop data models to provide all the strategic answers you need.

Whether you need a better understanding of your customer base, or a better predictive framework to power your future strategy, we can develop a solution customised to your business.

Our approach on creating these models is a combination of economy, practicality and technical accuracy. We find a lot of value in using other peoples’ survey data and other sources of information. Usually this results in a system that doesn’t require heavy investment in new, ad-hoc survey fieldwork yet can still provide the desired results.

Arkenford has designed, developed and delivered a range of customised audience prediction models for the outdoor advertising industry which have become definitive currencies for these sectors.

These models, based on a comprehensive range of datasets and tested processes will tell you precisely what kind of coverage and impact your advertising will gain, wherever you decide to place it.