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Segmenting your Markets

The Ark segmentation systems were developed because existing generic segmentations based on Age/Class/Lifestage are becoming increasingly less appropriate and less effective in leisure and tourism markets.

Ark segmentation is based upon dual components:

  • Aspirations: ‘Life Values’ and ‘Willingness to pay’
  • Choice Drivers: the practical considerations such as income, responsibilities & other life factors
More details on how to use the system.

Targeting your Markets

Travel XRay™ has been designed to help profile and locate UK domestic and overseas travellers and their habits. The depth of information provided by Travel XRay™ will add real support to your CRM strategy.

For more details visit TravelXRay.com.

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