Travel & Tourism

Tourism

Tourism is one of our core market sectors and we have many years worth of data and insight into British domestic and foreign holiday behaviours. We have conducted a wide range of studies, consultations and strategic marketing reviews for major public and private sector clients, which have focused on using solid data to generate real insight for future investment.

We recognize the strong competition in the tourism sector both at destination, carrier, and accommodation level as well as the market trends that affect consumer choice about where to go on holiday. As a result we position our research solutions beyond that of pure customer retention, instead looking at the need to target and attract the most appropriate types of new customers.

Travel

Arkenford have also worked extensively in the travel sector conducting activity and pricing studies for airline, ferry and rail companies as well as customer loyalty and service requirement evaluations for clients in the Corporate Travel market.

Solutions

In order to support and encourage a consumer-orientated approach to travel and tourism research, we have developed a range of products such as ArkLeisure™that offer;

• An understanding of what will attract people to your destination or product.
• A shift towards customer led marketing based upon what people actually want.