Travel & Tourism
Arkenford is a specialist travel and tourism research company.
Tourism is one of our core market sectors and we have many years' worth of data and insight into UK domestic and overseas holiday behaviour. Our ArkLeisure™ market segmentation product is a standard that is widely used by the UK domestic market tourism industry.
We have conducted a wide range of studies, consultations and strategic marketing reviews for major public and private sector clients, which have focused on using solid data to generate real insight for future investment and marketing campaigns.
Arkenford have also worked extensively in the travel sector conducting activity and pricing studies for airline, ferry and rail companies as well as customer loyalty and service requirement evaluations for clients in the Corporate Travel market.
We recognize the strong competition in the tourism sector both at destination, carrier, and accommodation level as well as the market trends that affect consumer choice about where to go on holiday. As a result we position our research solutions beyond that of pure customer retention, instead looking at the need to target and attract the most appropriate types of new customers.