Segmenting your Markets

ArkZone

ArkZone™ is a a new geographically orientated system specifically designed for leisure & travel marketing, providing you with new insights into your customers. ArkZone is a derivative of ArkLesiure. It is GIS based, and has been specifically designed for Direct Marketing applications. It subdivides the 8 ArkLeisure Groups into 43 ArkZone Types; each UK Postcode Sector (some 9750+) is identified by one of 43 unique ArkZone Types.

Using ArkZone™ on your customer data will enable you to:

  • Increase your knowledge of customer behaviours and lifestyles
  • Focus your marketing strategy more accurately
  • Drive more effective customer communications
  • Identify new prospects
Arkenford Ltd, Mount Manor House, 16 The Mount, Guildford, Surrey GU2 4HN
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