Company Background & Contacts
Arkenford was founded in 2002 by three working directors all with many years experience in the market research industry. We are an established independent company that specialise in the; Leisure, Travel and Tourism and Video Gaming sectors.
In all of these markets we have established a strong reputation for delivering insightful and focused research which has attracted an enviable set of commercial and public sector clients. We have developed methods to segment consumers in each of these sectors which help our clients to target their product development and marketing in a more effective manner.
In this time of recession our aim is to support organisations to obtain insightful evidence that can maximise the value and effectiveness of their marketing.
Crawford Christie is the MD of Arkenford. He has in depth sector knowledge in each of the areas in which we work and is the principle author of the segmentation tools we have developed
In the Travel & Tourism sector he developed the ArkLeisure segmentation, an innovative approach to segmentation based on customer’s values and purchase drivers.
In the Gaming sector Crawford has provided marketing, content advice and strategic guidance for some of the major industry innovations in recent years. Crawford has been instrumental in the development of a research database and gamer segmentation built from the GameVision Europe data that we have collected since 2003 which provides reliable market statistics and allows subscribers to carry out both tracking and in depth consumer analysis.
Ben Moxon is a founding Director of Arkenford. In recent years Ben has been extensively involved in rolling out the implementation and development of the ArkLeisure segmentation across the UK, managing projects designed to identify current and potential customers for some of the leading tourism destinations and attractions in the UK.
He has overseen the development of ArkZone, an implementation of the ArkLeisure segmentation that supports direct marketing activity, allowing clients to target suitable segments of the market through their postcode.
He has also been involved in the development of the Travel Navigator, an insight tool that allows the industry to tracks the bookings and travel intentions of the UK market.
Mark Lenel is a founding director of Arkenford. His experience of data handling and data modelling tasks at Enteleca and previously within the Technical Systems unit of Research International and Continental lends itself well to his current role at Arkenford.
Mark is responsible for much of the modelling and data analysis conducted by the company. He runs a team that is able to combine statistical and modelling expertise with a sound understanding of human behaviour.
For any press queries please contact Ben Moxon on 01483 510 310
Or email ben.moxon@arkenford.co.uk
Office Address:Mount Manor House
16 The Mount
Guildford
Surrey
GU2 4HN