Why Segment Tourists by their Values?

Research-based segmentation: ArkLeisure

• You find out what your customers like
• You find out who your customers should be from the wider market
• You discover who it is that you aren’t getting as customers

Segmentation enables us to not only identify the kind of individuals who are currently using your products, but also tell you why they are making use of them. This enables you to understand your natural target market, and what you can do to expand upon it.

By identifying the segments most attracted to your products you can produce targeted marketing efforts when attracting new business and match current customers with other products they may be interested in. The end result is that it can make marketing cheaper, less time consuming and ultimately more effective.

It doesn’t just play a role with your pre-existing products either. Whether you want to expand your market into new segments or merely produce another product that fits neatly within your current one a values-based segmentation can help. Not only can a comprehensive profiling of the market segments assist you in tailoring a product to target specific groups of individuals, it can help you identify the size of your target market.

When coupled with a bespoke ArkLeisure® report a comprehensive overview matched to your product can provide you with valuable insight without the associated costs of commissioning a piece of primary research. For more information visit the use section and select ‘Report Builder’on the ArkLeisure website.