Understanding US Gamers

Arkenford has delivered the 2nd Game Vision Consumer report on the US, firmly establishing the extension of Game Vision insight outside of Europe

Game Vision's Second Game Vision report measures consumer activity in the 6 months to Spring 2010. As in Europe the twice yearly report covers:

• Market Size and demographics
• Games System use; online and offline
• Gamer behaviour
• Gamer purchases
• Game Brand Awareness and Play

The report is bought by all the platform owners and the majority of significant games publishers in Europe. Brand maps for the 200 plus game brands we track are also available individually.