Our people
The Arkenford team.
Crawford Christie (MD), Ben Moxon and Mark Lenel are the founding directors of Arkenford, all share a passion for making the most of research information and ensuring that whatever data we use it is able to deliver robust, reliable insight that aids the decision making of our clients.
Crawford has in depth sector knowledge in each of the areas in which we work. In the Travel & Tourism sector he developed the ArkLeisure segmentation, an innovative approach to segmentation based on customer's values and purchase drivers and Travel XRay a direct marketing targeting tool.
In the Gaming sector Crawford has provided marketing, content and strategic guidance for some of the major industry innovations in recent years. Crawford has been instrumental in the development of a research database and gamer segmentation built from the GameVision Europe data that we have collected since 2003 which provides reliable market statistics and allows subscribers to carry out both tracking and in depth consumer analysis.
Ben has been led our use of ArkLeisure, identifying current and potential customers for some of the leading tourism destinations and attractions in the UK. He has overseen the development of ArkZone, an implementation of the ArkLeisure segmentation that supports direct marketing activity, allowing clients to target suitable segments of the market through their postcode.
He has also been involved in the development of the Travel Navigator, an insight tool that allows the industry to tracks the bookings and travel intentions of the UK market.
Mark's experience of data handling and data modelling within the Technical Systems unit of Research International and Continental lends itself well to his current role at Arkenford. Mark is responsible for much of the modelling and data analysis conducted by the company. He runs a team that is able to combine statistical and modelling expertise with a sound understanding of human behaviour.
James Elder is our Business Development Manager and he acts as our first point of contact for new clients and new projects. James has a background in events, leisure, television and leadership coaching.
Iain Gibson has a wide range of research experience in the commercial travel and tourism sector with organisations like IATA and First Choice. He specialises in tourism and leisure projects at Arkenford. Amongst other projects he has been responsible for the implementation of our volume and value work, ground breaking research conducted in the day, staying and business visitor markets.
Jeremy Morton focuses on the gaming sector. In the past 4 years at Arkenford, Jeremy has managed a range of studies including; GameVision Navigator. He has provided strategic guidance, marketing and content advice, concept testing, and purchase intention trackers to a range of developers, publishers and platform holders and has written articles on a range of aspects in the gaming industry.
Simon Maslin supervises the implementation of our online research via Globalpark, ArkOnline our web based data browser and our other data/web services. Simon is also responsible for the development of our bespoke solutions for tasks not possible using standard online software applications.
Gosia Kowalczyk has recently joined us from Research Now strengthening further our online expertise and project management capabilities
Kirsty Dodd is a senior analyst covering the gaming sector. She produces the biannual GameVision Compass reports which have become the leading source of gamer tracking information for the European and US marketplace.
In addition, these staff are supported by a team of statisticians, researchers, analysts and technical support staff to ensure we can deliver our insight, to time, budget and in the manner most helpful to our clients.
