The gaming industry

Arkenford has expert knowledge of video gamers and the games market.

Arkenford has many years' experience of conducting high profile and crucial research in the video games market for clients who represent the largest hardware and software providers in the business.

In partnership with GameVision we run high profile syndicated market studies covering the UK, Europe and the US, bought by all platform owners and the vast majority of major publishers. This work includes the tracking of brand awareness, play and perceptions of more than 200 leading game brands.

We run a wide range of specialist ad-hoc research projects for our clients covering research into issues like; violence in gaming, the role of gender and gamer motivation on game preferences, and the impact of in-game advertising.

We provide a full range of services including:

• Compass: Syndicated tracking of gamer's behaviour and game brand awareness and play in Europe
• Adhoc research from strategic positioning to individual game concept tests
• Game insight: Brand Maps for all the leading game brands, providing profiling, and gamer feedback on each brand updated every 6 months