Ad hoc games research

Arkenford can add value to any games research

Arkenford are uniquely placed to provide you with up to date insight into the current market based on our constant research into the market place and a long term perspective on gamers' interests and consumer trends that no other research company can provide.

Our strategic advice is founded on robust evidence-based analysis; with tactical insights that capture the very latest consumer interests.We can provide:

Concept testing

• Pre-launch concept testing
• Online surveys with video streaming
• Purchase interest and buyer profiling

Purchase intention

• Advertising tracking
• Pre-post advertising awareness and game awareness
• Pre-post launch hardware and game purchase intention

Consumer perceptions, preferences and behaviour

• Usage and attitude studies
• Hardware design
• Competitive positioning and gamer profiling

Strategic Research

• Brand positioning
• Market and customer segmentation
• Portfolio Analysis
• Strategic consultancy