Brand maps

Brand Maps offer an accurate and accessible summary of a brand's position in the market.

Reporting Dashboards are very effective ways to communicate complex results in easily understood ways. We use them in many of our studies to summarise market data. Here we illustrate what can be done with an example from our gaming work.

As part of GameVision Arkenford has been tracking gamers' behaviour since 2003. We have a unique data set covering the perceptions and behaviour of European games and the performance of top game brands over many years.

Brand Maps are an attractive way of presenting this wealth of data to game developers and marketeers. They present everything they need to know about the players of their games; the gamer profile, perception and market positioning of their games.

Each Brand Map is an accessible and effective précis of a game's customers.

Finding out who is playing your titles, what else these gamers are playing and the best target audience for your game has never been easier. By comparing Brand Maps you can compare information at a glance across your range of games and those of your rivals.