Analytics

Arkenford's analysis will extract the real story from your data.

If you are concerned that designing research or interpreting results to better understand your customers is going to be difficult we have the skills to solve the problem.

Whether it's pricing, or market trends, demographics or customer motivations we have the statistical and analytical know how to extract the story from the data.

We can design research to meet any of your business or analytical needs. Do you need to know; how your brand is perceived, what your customers most value about your service, what price you should set, or what the demand for you product will be?

We offer solutions to these kinds of questions and more. We have expertise to help you with any or all of the following:

• Product concept testing
• Price point analysis
• Advertising pre-testing and tracking
• Brand strength and positioning
• Customer satisfaction
• Market sizing

We will advise on the best analytical approach and tools to use to provide the information you need. Recent projects have included the use of:

• Van Westendorp pricing analysis
• Regression analysis
• Paired comparison
• Conjoint analysis
• Max Diff
• Factor analysis
• Multivariate analysis
• Cluster analysis (hierarchical and K means)
• Latent Class Analysis