Data modelling

Arkenford use data modelling to extend the life and value of your research.

Whether you need a better understanding of your customer base, or a better predictive framework to power your future strategy, we can develop a solution customised to your business.

Our approach to creating useful market models is a combination of economy, practicality and technical accuracy. Whenever we can we will use previously collected survey data and other sources of information to reduce the costs of primary research.

Examples of Arkenford's work include a range of customised audience prediction models for:

• the outdoor advertising industry (TRAC - for the London Underground, AdRail - for national rail and BusAds - for nationwide bus operators)
• global marketing strategies (such as IPTV services, games titles and new games console peripherals)
• predicting demand

Our models extend the life of market research to allow you to examine future trends and 'what if' strategies.