The leisure & tourism industries
Arkenford staff have more than 20 years of experience in leisure, travel and tourism.
Tourism is one of our core market sectors and we have many years' worth of data and insight into UK domestic and overseas holiday behaviour.
Our staff have been active in almost every area of leisure and tourism supporting many public sector and private organisations. In all our work we focus on creating genuine insight and robust analysis.
We have:
- Developed demand models for individual attractions, market sectors and product groups
- Tracked use and behaviour
- Carried our awareness, perception and use studies
- Provided public policy guidance
- Developed both strategic and tactical product and marketing strategies
- Measured the value and volume of tourism and economic inpact
Our ArkLeisure® and ArkZone® market segmentation solutions are widely used throughout the industry for both strategic planning and tactical marketing.
"Arkenford has provided the Jordan Tourism Board with much food for thought and we are confident that the insight they have provided will aid us considerably in growing visitor numbers in 2010"
- David Symes, Jordan Tourism Board Country Manager, UK & N.Ireland.
