The leisure & tourism industries

Arkenford staff have more than 20 years of expereince in leisure, travel and tourism.

Tourism is one of our core market sectors and we have many years' worth of data and insight into UK domestic and overseas holiday behaviour.

Our staff have been active in almost every area of leisure and tourism supporting many public sector and private organisations. We have:

Developed demand models for individual attractions, market sectors and product groups
Tracked use and behaviour
Carried our awareness, perception and use studies
Provided public policy guidance
Developed both strategic and tactical product and marketing strategies
Measured the value and volume of tourism and economic inpact

Our market segmentation is widely used throughout the industry for both strategic planning and tactical marketing. In all our work we focus on creating genuine insight and robust analysis.

Arkenford have conducted activity and pricing studies for airline, ferry and rail companies as well as customer loyalty and service requirement evaluations for clients in the corporate travel market.
We recognize the strong competition in the tourism sector at destination, carrier, and accommodation level and do all we can to provide our clients with competitive advantage.

We are aware of the market trends and patterns of spend that can significantly affect the value and volume of trade. As a result our research goes beyond customer satisfaction and other retention strategies to reveal what will attract new customers and how to target and communicate with them.

We have just completed a perception and awareness study for Jordan Tourist Board, exploring the variety of offerings that Jordan provides for UK tourists. We identified the ArkLeisure^® segments attracted by these holiday options, and compared Jordan to other competitive destinations. We were delighted to receive this response to our final report.

"This research programme has been vital to better understand the demands and needs of the UK market and the results are of huge value to the tourism board. Through its very targeted and thorough programme, Arkenford has provided the Jordan Tourism Board with much food for thought and we are confident that the insight they have provided will aid us considerably in growing visitor numbers in 2010" David Symes, Jordan Tourism Board Country Manager, UK & N.Ireland.

In addition to ArkLeisure^® we have two other products that help leisure and tourism marketeers target their potential customers.

ArkZone A cost effective means of segmenting customer databases and a means to identity new targets based on ArkLeisure^® segments.