Methodologies

Arkenford will design an approach that meets your needs.

No matter what your target market, Arkenford can recommend a means of finding out what you need to know. Whilst we were among the first to adopt online methodologies and often favour online research for its speed of delivery, survey control and presentational advantages, we select the best method for every job.

Arkenford is a well established company with many years' experience of all types of research approaches; from desk research to face to face interviews and focus groups. We have recently conducted:

• Hall tested colour options for the Nintendo DSi
• Focus groups to guide tourism marketing strategies

We provide in-house solutions for online, postal and qualitative research and enjoy established partnerships with leading fieldwork providers for telephone and face-to-face fieldwork. This gives us the flexibility to provide impartial advice on the best data collection methods for each assignment. We can implement multiple-methods where appropriate.