Sales forecasting

We have provided sales forecasting for products and services as diverse as; individual video games, global IPTV services and entire tourism sectors.

We have used a great variety of techniques, but we know that whatever the technique employed the key to successful research is a thorough understanding of consumer thinking and behaviour.

Understanding the volume and value of markets such as gaming or leisure and tourism is critical to developing strategy. Simply, promoting products without this understanding leads to failure.

Arkenford have over several years developed an approach that can address this need and drive new strategies for growth. We develop proprietary selection algorithms which ensure that we collect the widest, most representative and most relevant respondents for the task.

Our survey approach delivers a simple respondent experience, but copes with the vast diversity of behaviour and spending within the leisure, tourism and gaming industries. Our segmentations also provide a granularity in our forecasting which can drive more effective strategy in approaching niche markets.

"The Ark Leisure segmentation is considered to be more relevant for segmenting leisure and tourism markets because it recognises that values and beliefs shape visitors’ touristic need requirements, which subsequently influence and shape their visit and/or purchase behaviour."

- Paul Williams, Programme Area Manager, Staffordshire University