Sales forecasting

We have provided sales forecasting for products and services as diverse as; individual video games, global IPTV services and entire tourism sectors.

We have used a great variety of techniques, but we know that whatever the technique employed the key to successful research is a thorough understanding of consumer thinking and behaviour.

One example is our work in tourism. Understanding the volume and value of leisure and tourism is critical to developing strategy in the sector. Simply, promoting product without this understanding leads to failure.

Arkenford have over several years developed an approach that can address this need and drive new strategies for growth. Underpinning this type of market study are our proprietary selection algorithms which ensure that we collect the widest, most representative and most relevant respondents for the task. Our survey approach delivers a simple survey experience to the respondent, but copes with the vast diversity of behaviour and spending within the sector.

This type of work is especially vital in the current climate of declining resources for investment when the UK tourism industry needs to make effective use of its resources. Working with major players such as the North West Development Agency, we have delivered estimates of the regional day and stay visits economy, but are equally able to provide solutions for individual restaurants within a visitor attraction.