ArkZone

ArkZone^® delivers ArkLeisure^® insight to your direct marketing plans.

ArkZone^® is a geographically defined targeting system specifically designed for leisure and travel marketing. It provides you with a means of targeting you customers via ArkLeisure^® segment, lifestage and holiday choices. ArkLeisure^®

ArkZone^® subdivides the 8 ArkLeisure^® Groups into 43 ArkZone^® types. Each type is rich in people from specific ArkLeisure^® segments, lifestage and holiday choices, enabling ArkLeisure^® enhanced direct marketing targeted by postal geography.

Using ArkZone^® on your customer data will enable you to:

• Increase your knowledge of customer behaviours and lifestyles
• Focus your marketing strategy more accurately
• Drive more effective customer communications
• Identify new prospects

Arkenford in cooperation with Consumerdata can provide targeted address lists or emails for prospect campaigns. For a small additional fee per record we can refine our targeting further selecting specific individuals fitting your criteria. At present this service covers:

• Age group - (5 year are bands from 16)
• Gender
• Lifestage - (singles, young families, older families, couples)