Travel XRay
The depth of information provided by Travel XRayTM will add real support to your CRM strategy.
Using either our data or your own, we can identify your target audience and select matching lists for Direct Mailing, eblasts, market research or other marketing purposes.
Travel XRay™ has been designed to help tourist authorities understand and locate UK domestic and overseas travel habits using information collected from 8.9 million UK households. The Travel XRay™ segmentation has been built from three different data sources covering holiday choice, spend, likelihood to return to the same place as well as education, lifestage and income. In addition, we have added psychographic
insight from the ArkLeisure® system to generate a perspective that is an excellent predictor of discretionary purchases.
Travel Xray™ gives you all the information you need to inform strategic marketing decisions and exploit new markets. Specifically it contains a huge range of data relating to:
- Population demographics
- Habits
- Finances
- Media
- Online activity
- Holiday activity
Further information can be found on the Travel XRay website.
